Concept

After discussing mood boards, brainstorms and research consisting of Birmingham's most distinctive features and history we finally decided upon 2 initial concepts.

CONCEPT 1
The Industrial Revolution is maybe one of the most important factors in Birmingham's history. It happened during the 18th and 19th centuries which concluded in better roads, canals and the introduction of rail transport which was a key factor of improvements in socio-economics and culture in the UK. "The onset of the Industrial Revolution marked a major turning point in human history; almost every aspect of daily life was eventually influenced in some way."

Birmingham was penned as "the workshop of the world" and "city of 1000 trades".

CONCEPT 2
Economy was our second concept which nicely links in with the first.

In 2009, Cushman & Wakefield stated that Birmingham was the second best place in the United Kingdom to locate a business, and the 14th best in Europe.

With such a crumbling economy we thought this idea would have been great to convey through typography. Our initial thoughts consisted of creating the word 'Economy' as individual characters, applying a covering of scanned bank notes and placing the letterforms on top of one another in an unbalanced way, like Jenga but in typographic form.

Another initial idea we had was to use printed bank notes and create the word economy using origami techniques.

The problem we came to with this entire concept was the fact 'Economy' can be related to the entire UK as well as other countries, it is not specific enough to pin point Birmingham and a speciality only concerning Birmingham.

CONCLUSION
Thus, our idea will most likely consist of Concept 1 - The Industrial Revolution using materials such as bolts, screws and nails glued together to create the word 'Industrial' or 'Industry'

BYE!