Bruno Maag

Bruno Maag is a typography designer and regular contributor to Creative Review magazine.

An article that grabbed my attention was Maag's current exhibition showing at the gallery of Viennese design studio Walking-Chair. It consists of thousands of letterforms printed on plastic card, each with the name of relevant font and the letterform's Unicode.

The white walls and bright light are very reminiscent of hospitals/general medical places. The transparent plastic materials that Maag chose to print onto and hang from the ceiling have a medical feeling to them, almost like containers or medical gloves. They are simple, clear and bold. He's let people enter his world of typography in an interesting way by jumbling them all together and letting people decide their own paths by maneuvering through.

I'm not entirely sure how I'll use this in my project but thats for me to decipher later. I could maybe list the statistics from Sexual Behaviour In Britain from below, or maybe the key elements of DNA that form sexuality including the xq28 and its double helix qualities. The books found at the Wellcome exhibition could actually be an amazing curtain around my piece that people would have to enter to entomb themselves whilst viewing my posters/motion graphic commercial.


UNICODE: Fundamentally, computers just deal with numbers. They store letters and other characters by assigning a number for each one.


Creative Review, London. April 2010 Edition.